Ezegro

Ezegro was a B2C Android application that enabled social commerce business to build trust, reduce operational costs and streamlines business operations.

My Role

At Ezegro, I worked as a Product Owner and was involved in:

Leading product strategy and execution for MVP.
Defined user journeys: order booking, payments, cancellations, settlements.
Collaborated with design to keep UX simple for non-tech-savvy users.
Validated with pilot customers before scale.

Problem Statement

Micro businesses in India (especially social commerce sellers) faced multiple hurdles that stalled their growth:

Fragmented management of operations across multiple platforms.
Persistent trust deficit with customers.
Rising operational costs due to inefficiencies.

The challenge: How can we simplify end-to-end business management for micro sellers while making them more trustworthy in the eyes of their customers?

Solution

We built Ezegro, a first of its kind modular Android application at Razorpay POS (formerly Ezetap). The core solutions were:

📊 Sales Module → Unified catalog + order recording.
🚚 Shipping Module → Simplified logistics, with integrated tracking.
🌟 Testimonials & Feedback → Helped sellers reduce trust deficit with new customers.

Modular design, not only enabled users to use features independently but also created a smooth & effective scaling process for product & tech teams.

If you want to dive deeper into these features, take a look here

Impact

Successfully launched Ezegro and achieve MVP goal
Reduced operational costs for merchants by simplifying fragmented tasks.
Served as a new merchant acquisition channel for Razorpay POS (formerly Ezetap).

Learnings

Designing for Indian SMEs requires simplicity above all — every added click reduces adoption.
Modularity in features allowed us to test adoption without bloating the product.
Building from 0 → 1 needs continuous pilot feedback → iteration cycles.