top of page
Logo for bestopts and sangeeta enterprises

Sangeeta Enterprises

Sangeeta Enterprises is an e-Retail business built with an objective to bridge the gap between Accessibility - Affordability - Quality of Made In India products across India.

My Role

In 2017, I founded and bootstrapped Sangeeta Enterprises from ground up. As a founder, i played crucial roles in:

  • Performing extensive User, Market & Product Research pre-launch.

  • End to End Ownership of Business right from Business Strategy, Business Execution, Vendor Partnerships, Product Procurement, Pricing Strategy, Supply Chain, Sales & Customers Experience.

Problem Statement

While pursuing my Masters in the UK in 2015, I observed how quickly Amazon and Alibaba were becoming a synonym for Shopping, just like Uber had become for booking Taxis. And saw similar trend picking up in India with Snapdeal.

By 2016, users in Indian metro cities had started shopping online for very specific products. And I saw a huge gap in accessibility for Made In India products, even when they saw huge demand across the country. 

The challenge: How can I bridge this gap and serve wider Indian audience?

Solution

I launched Sangeeta Enterprises in 2017, as an e-Retail business on Snapdeal, Amazon India, Flipkart, with an objective to bridge the gap between accessibility - affordability - quality. 

  1. Launched the business with niche Sporting & Fitness products, considering multiple variables.

  2. Consistent optimisation of Product Listings across the marketplaces.

  3. Diversified Product Line from Sports & Fitness to 5 major product categories by executing proactive user research.

  4. Continuous Optimisation of our AD Spends.

  5. Designed and Launched a no-code web-application Bestopts, as our D2C arm. ​

Impact

  • Successfully fulfilled close to 1lakh orders across India.

  • Became & maintained Amazon Best Seller for over 18 months for 10 products across categories.

  • Achieved Customer Satisfaction rating of 4.6 / 5 from over 7500 verified customers.

Learnings

  • Pre-launch: Preparing for edge cases, compliance, and smart category selection saved painful mistakes later.

  • Launch: Treating every product listing like a landing page made conversion the real north star.

  • Early Growth: Pulling ads in-house taught me that data—not agencies—shapes profitable growth.

  • Scaling: Festivals, competitor insights, and trust-building proved more powerful than aggressive spend.

  • Challenges: Brand protection isn’t optional; it directly fuels long-term growth.

  • Pivot: D2C taught me that not every model scales—unit economics must come first.

  • Overall: Prep well, listen to buyers, use ads wisely, defend your brand, and only expand when acquisition is repeatable.

bottom of page