When people hear “500+ user conversations,” they imagine a massive research project. In reality, these conversations were spread across five years, across multiple product contexts, and across different motivations - discovery, validation, feedback, UAT, rejection, and diagnosis. These conversations ultimately changed how I judge problems, how I evaluate user claims, and how I decide whether a feature deserves even a single hour of engineering bandwidth or not. Table of Contents It's not...

Most early teams do not fail because they move slow. They fail because they move fast in the wrong direction, burn through conviction, cash, and clarity… and then realise too late that the foundation they built on speed was never built on truth. I learnt this the hard way - both while building a D2C brand and while working with early-stage teams as a PM. Every time something collapsed, speed looked like the villain. But it wasn’t speed. It was an unexamined speed. Table of Contents The moment...

When people talk about zero-to-one products, they usually talk about frameworks, funnels, MVPs, and speed. But nothing teaches you 0 - to - 1 thinking like building a business with your own money, no team, no visibility, no network, and no external support. My five years building a marketplace-first business and then attempting a D2C brand taught me lessons that no product course, company playbook or growth template ever revealed. These lessons were not theoretical. They came from real...